Miles Baron, Chief Executive of The Bingo Association said, “It was great to see all operators coming together to celebrate bingo in all its forms, which helped make the UK’s first ever National Bingo Day such a great success.
“Land and online operators saw a positive impact in trading on the day, in addition to raising awareness of bingo overall.
“Bingo’s own national day has sparked such enthusiasm amongst operators that many have already started exploring activities for next year.”
Over 90% of online operators supported the day and 88% of GB online bingo sites (all participating bingo clubs and sites were required to be licensed in the UK under the Gambling Act 2005), all of which ran or participated in special promotions and games on the day, with some also taking to social media to promote the Day.
Across the week of National Bingo Day the National Bingo Game experienced a 16.6% uplift in tickets sales, with online operators reporting uplifts of 9-18%, participating sites busier than non-participating sites and some recording excellent social media engagement. Overall the topic of National Bingo Day achieved a reach on social media of just under 21 million.
The Day also provided a great opportunity for bingo to do what it does best as a community, supporting people and causes, which included JackpotJoy donating £66,000 to Alzheimer’s Research UK, Sun Bingo donating £20,000 to missingpeople.co.uk and Association members raising over £27,000 for their national charity, Variety, The Children’s Charity.
Conrad Hollingsworth, Variety Chief Executive commented, “We at Variety are extremely grateful and proud to be partnering with The Bingo Association. They have once again surpassed our fundraising expectations, and as part of the National Bingo Day 2021 Fundraising raised an incredible £27,154.77.
“We know how important our work is to the children and young people and their families we help across the UK. It is generosity like this that enables us to positively transform lives.
Thank you to all the bingo clubs, customers and staff and all that took part in this incredible fundraising effort.”
Also supporting their local bingo club, 28 MPs paid a visit to call a game in support of Variety.
National Bingo Day 2022 is set for Monday 27th June with a Bingo Awareness Week planned from Monday 20th June 2022.
