Fulwood, which will operate alongside Clarion’s long-time agency Scott & Jones, has been retained to advise on Clarion Gaming’s global strategy and industry relationships.
Confirming the appointment, Alex Pratt said: “We operate in incredibly dynamic times and we want to do everything that we can to ensure the steps that we take and our direction of travel resonates with all sections of the industry throughout the world. Kate will help us to achieve that and I am delighted to have Fulwood on our side and part of the team working across all of our brands.”
Kate, who has been working on developing her new agency over the last six months said: “I’m delighted to launch Fulwood Media and to confirm Clarion gaming as my first account! Relationships are essential in any industry, and the international gaming community is absolutely built on them. Continuing now to use those contacts that I have developed over the last 12-years will enable me to support the industry that I love. That will be something that will give me immense pleasure.”