Cowells Arrow enters the UK gaming machine market

Arrow International Inc (Arrow), the world’s largest manufacturer and distributor of charitable gaming products, has announced that its UK subsidiary, Cowells Arrow, has acquired the assets of Automatic Machine Services Limited (AMS), a leading distributor of gaming and leisure equipment to the working men’s club, pub, restaurant and hospitality markets in the South East region of the United Kingdom. The purchase of the family run company marks Cowells entrance into the UK gaming machine market.

AMS supplies a wide range of gaming, amusement and ancillary machines to pubs, clubs and licensed premises throughout South-East England from its state of the art facilities in Kemsing, Kent. Established in 1960 AMS was founded by James Frank Jarrett. James’ son, Roger Jarrett, joined the business in 1966, with his grandson and current managing director Jason joining in 1992. From their depot in Kent, AMS services customers in Kent, Surrey, East and West Sussex and South London.

Cowells Arrow, a name well known in the UK bingo sector, and AMS had enjoyed a commercial relationship through the supply of bingo tickets, dabbers, lottery tickets and vending machines since 2017. Tony Lister, Managing Director of Cowells Arrow said, “We are thrilled to welcome AMS into the Arrow organization. The Company’s excellent market position and tenured customer relationships align well with our acquisitive growth strategy. We look forward to working with our newest partner while offering the resources of Cowells Arrow and the broader Arrow group to drive exciting developments.”

The acquisition provides Arrow entrance into the UK gaming machine market while expanding the service and product offering to both Cowells Arrow’s and AMS’ customers. Arrow will work with both teams to explore expanding existing US electronic gaming products into the UK.

Jason Jarrett, who will remain with the company going forward and join Cowells Arrow said, “It is amazing that our relationship with Tony and the Cowells Arrow team has brought us to what will be an exciting step forward in the Company’s journey. The opportunity to join forces with and become part of the Arrow family will allow us to pursue and realize far greater business opportunities together.”

The purchase of AMS follows Arrow International’s purchase of the assets of Tab Wizard Inc., a leading provider of pull tab and food & beverage point of sale management software in December last year. Arrow International continues to explore opportunities to grow its business and to acquire other suppliers and distributors in both the United Kingdom and North America.