The brand, which is owned by The Rank Group, commissioned research into the bingo and leisure market which revealed a need to reinvigorate the bingo experience. Mecca Bingo also recognised that it needed a visual identity that delivered in both digital and in-venue environments. This prompted a review of Mecca Bingo’s creative look and feel and its tone of voice, with the ambition to create a modern, fresh, and contemporary look to the brand.
Alongside the rebrand, Mecca Bingo is celebrating its 60th birthday this summer and is investing in a multichannel marketing campaign supported with instore and online promotional activity that celebrates the return of Mecca Bingo and some big win opportunities for our customers.
Catrin White, Retail Marketing Director at The Rank Group, said: “We are looking forward to re-opening our venues with a bang. The brand refresh has been created with our customers at the heart and marks the start of a very exciting 2021. We recognise that bingo has a massive resonance with the British public, and we want to bring bingo up-to-date, making it relevant and appealing to today’s modern consumer.”