An initial website was set up to ascertain the bingo sector’s appetite for a ‘national day’ which within its first four weeks of being live received over 35 enquiries: the majority were from larger online sites and platform owners, with land based operators expressing their commitment collectively through their trade association.
National Bingo Day has been celebrated in the United States for a number of years: as Brits love their bingo as much if not more, the UK licensed industry felt that as an enduringly popular leisure pastime the game deserved a day of celebration in the UK too. The date of the 27th June was agreed upon as this is consistent with the US date.
Supported by The Bingo Association operators from both retail and online have come together for the first time to celebrate and promote bingo and all it entails: people, friends, community, winners, a good natter and of course bingo!
Miles Baron, Chief Executive of The Bingo Association said:
“National Bingo Day will celebrate all the elements of bingo – fun, entertainment and a sense of togetherness. We want everyone to be a part of it and with the easing of restrictions after lockdown everyone is in need of some safe fun: what better way to celebrate than playing the great game of bingo.”
To provide a visual identity for the National Bingo Day a logo and official badge have been created, supported by a full corporate identity that delivers visual impact and cut-through: essential in the vibrant bingo and online arena.
Using bold primary colours the identity has been applied to a new consumer facing website that provides a focal point for the Day; information, FAQ’s, find supporting clubs and websites, calendar and media enquiries. In addition to this it also hosts marketing and information resources that supporting operators are able to access.
For National Bingo Day a host of games, events, activities and promotions will be taking place in clubs and online, and supporters can submit these for inclusion in the central National Bingo Day calendar. It will be an exciting time for potential new players to trial bingo and for existing fans to enjoy the bingo jamboree.
Operators licensed in the UK, land and online, who would like to take part in and promote National Bingo Day can find out more information by visiting www.nationalbingoday.co.uk or by following on Facebook, Instagram or Twitter.
To receive campaign updates and access marketing assets supporters must be registered, which they can do on the website in the GET INVOLVED section.
All participating bingo clubs and sites must be licensed in the UK under the Gambling Act 2005. Individual games and promotions run in support of National Bingo Day are subject to each individual licensed operator’s Terms and Conditions. All players must be 18 or over and should always play responsibly. For further information please visit www.begambleaware.co.uk