To mark its 60th Birthday in 2021 Mecca Bingo, owned by The Rank Group, commissioned research into the bingo and leisure market which revealed a need to reinvigorate the bingo experience. Mecca also recognised that it needed a visual identity that delivered in both digital and in-venue environments, which prompted a review of Mecca’s creative look, feel and tone of voice.
Modern, fresh, and contemporary Mecca launched a new corporate and visual identity which more accurately reflects the bingo brand today, in the club and online space. While customers and advertising audiences will have seen the new logo in use it only now that the roll-out program of relacing venue signage is gaining momentum, as clubs across the country get new signage. From Glasgow, to Stockton, Stevenage and beyond Mecca clubs are proudly displaying their new logo for all to see!
